Prof. Deborah Nas
Title of Presentation:
Design strategies to help users embrace new technologies for a better future
Date & time:
Monday 5th of August 18:15
Deborah Nas graduated from the Faculty of Industrial Design at the Technical University of Delft, the Netherlands in 1996. After kick-starting her career at Philips and KPN, Deborah co-founded and managed an innovation agency for 16 years. She has been working with global and local brands for over two decades, helping them to apply new technologies in a meaningful way.
She acts at the crossroads of Technology, Business and Psychology, sharing her deep understanding of how and why new technologies fail or succeed.
Since the end of 1995, Deborah is a part-time professor of Strategic Design for Technology-based Innovation at TU Delft, faculty of Industrial Design Engineering. Here, she lectures different courses in strategic design and technology-based innovation and participates in think tanks like the TU Delft vision team “The quantum society”, developing scenarios on how quantum technologies might impact industry and society.